Professional Certificate in Display Advertising: Actionable Knowledge

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The Professional Certificate in Display Advertising: Actionable Knowledge is a comprehensive course that provides learners with essential skills for career advancement in the rapidly evolving field of digital marketing. This certificate course focuses on actionable knowledge and hands-on experience in display advertising, a critical component of digital marketing strategies that includes banner ads, rich media, and video advertising.

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In today's digital age, display advertising is a vital skill set demanded by employers across industries. This course equips learners with the ability to plan, execute, and optimize display advertising campaigns that drive results, providing a competitive edge in the job market. Through a series of engaging and interactive lessons, learners will gain a deep understanding of display advertising concepts, tools, and best practices. By the end of the course, learners will have developed a portfolio of display advertising campaigns, showcasing their newly acquired skills and expertise to potential employers.

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โ€ข Understanding Display Advertising: An Overview of Display Ads, Key Terms and Concepts
โ€ข Display Ad Formats: Banner, Interstitial, Video, and Native Ads
โ€ข Creating Engaging Display Ad Content: Copywriting, Design, and Storytelling
โ€ข Targeting and Retargeting Strategies: Demographics, Interests, Behavior, and Contextual Targeting
โ€ข Display Advertising Platforms: Google Display Network, Facebook Audience Network, and Programmatic Advertising
โ€ข Measuring Display Advertising Success: Metrics, KPIs, and Attribution Models
โ€ข Optimizing Display Advertising Campaigns: A/B Testing, Budget Allocation, and Bid Management
โ€ข Display Advertising Best Practices: Legal and Ethical Guidelines, Brand Safety, and Viewability
โ€ข Emerging Trends in Display Advertising: Dynamic Ads, Augmented Reality, and Artificial Intelligence

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN DISPLAY ADVERTISING: ACTIONABLE KNOWLEDGE
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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