Professional Certificate in Display Advertising: Actionable Knowledge

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The Professional Certificate in Display Advertising: Actionable Knowledge is a comprehensive course that provides learners with essential skills for career advancement in the rapidly evolving field of digital marketing. This certificate course focuses on actionable knowledge and hands-on experience in display advertising, a critical component of digital marketing strategies that includes banner ads, rich media, and video advertising.

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AboutThisCourse

In today's digital age, display advertising is a vital skill set demanded by employers across industries. This course equips learners with the ability to plan, execute, and optimize display advertising campaigns that drive results, providing a competitive edge in the job market. Through a series of engaging and interactive lessons, learners will gain a deep understanding of display advertising concepts, tools, and best practices. By the end of the course, learners will have developed a portfolio of display advertising campaigns, showcasing their newly acquired skills and expertise to potential employers.

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CourseDetails

• Understanding Display Advertising: An Overview of Display Ads, Key Terms and Concepts
• Display Ad Formats: Banner, Interstitial, Video, and Native Ads
• Creating Engaging Display Ad Content: Copywriting, Design, and Storytelling
• Targeting and Retargeting Strategies: Demographics, Interests, Behavior, and Contextual Targeting
• Display Advertising Platforms: Google Display Network, Facebook Audience Network, and Programmatic Advertising
• Measuring Display Advertising Success: Metrics, KPIs, and Attribution Models
• Optimizing Display Advertising Campaigns: A/B Testing, Budget Allocation, and Bid Management
• Display Advertising Best Practices: Legal and Ethical Guidelines, Brand Safety, and Viewability
• Emerging Trends in Display Advertising: Dynamic Ads, Augmented Reality, and Artificial Intelligence

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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CourseFee

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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PROFESSIONAL CERTIFICATE IN DISPLAY ADVERTISING: ACTIONABLE KNOWLEDGE
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UK School of Management (UKSM)
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05 May 2025
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