Professional Certificate in Display Advertising: Actionable Knowledge
-- viewing nowThe Professional Certificate in Display Advertising: Actionable Knowledge is a comprehensive course that provides learners with essential skills for career advancement in the rapidly evolving field of digital marketing. This certificate course focuses on actionable knowledge and hands-on experience in display advertising, a critical component of digital marketing strategies that includes banner ads, rich media, and video advertising.
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Course Details
• Understanding Display Advertising: An Overview of Display Ads, Key Terms and Concepts
• Display Ad Formats: Banner, Interstitial, Video, and Native Ads
• Creating Engaging Display Ad Content: Copywriting, Design, and Storytelling
• Targeting and Retargeting Strategies: Demographics, Interests, Behavior, and Contextual Targeting
• Display Advertising Platforms: Google Display Network, Facebook Audience Network, and Programmatic Advertising
• Measuring Display Advertising Success: Metrics, KPIs, and Attribution Models
• Optimizing Display Advertising Campaigns: A/B Testing, Budget Allocation, and Bid Management
• Display Advertising Best Practices: Legal and Ethical Guidelines, Brand Safety, and Viewability
• Emerging Trends in Display Advertising: Dynamic Ads, Augmented Reality, and Artificial Intelligence
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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