Professional Certificate in Display Advertising: Actionable Knowledge

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The Professional Certificate in Display Advertising: Actionable Knowledge is a comprehensive course that provides learners with essential skills for career advancement in the rapidly evolving field of digital marketing. This certificate course focuses on actionable knowledge and hands-on experience in display advertising, a critical component of digital marketing strategies that includes banner ads, rich media, and video advertising.

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About this course

In today's digital age, display advertising is a vital skill set demanded by employers across industries. This course equips learners with the ability to plan, execute, and optimize display advertising campaigns that drive results, providing a competitive edge in the job market. Through a series of engaging and interactive lessons, learners will gain a deep understanding of display advertising concepts, tools, and best practices. By the end of the course, learners will have developed a portfolio of display advertising campaigns, showcasing their newly acquired skills and expertise to potential employers.

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Course Details

Understanding Display Advertising: An Overview of Display Ads, Key Terms and Concepts
Display Ad Formats: Banner, Interstitial, Video, and Native Ads
Creating Engaging Display Ad Content: Copywriting, Design, and Storytelling
Targeting and Retargeting Strategies: Demographics, Interests, Behavior, and Contextual Targeting
Display Advertising Platforms: Google Display Network, Facebook Audience Network, and Programmatic Advertising
Measuring Display Advertising Success: Metrics, KPIs, and Attribution Models
Optimizing Display Advertising Campaigns: A/B Testing, Budget Allocation, and Bid Management
Display Advertising Best Practices: Legal and Ethical Guidelines, Brand Safety, and Viewability
Emerging Trends in Display Advertising: Dynamic Ads, Augmented Reality, and Artificial Intelligence

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
PROFESSIONAL CERTIFICATE IN DISPLAY ADVERTISING: ACTIONABLE KNOWLEDGE
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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