Professional Certificate in Display Advertising: Actionable Knowledge
-- ViewingNowThe Professional Certificate in Display Advertising: Actionable Knowledge is a comprehensive course that provides learners with essential skills for career advancement in the rapidly evolving field of digital marketing. This certificate course focuses on actionable knowledge and hands-on experience in display advertising, a critical component of digital marketing strategies that includes banner ads, rich media, and video advertising.
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โข Understanding Display Advertising: An Overview of Display Ads, Key Terms and Concepts
โข Display Ad Formats: Banner, Interstitial, Video, and Native Ads
โข Creating Engaging Display Ad Content: Copywriting, Design, and Storytelling
โข Targeting and Retargeting Strategies: Demographics, Interests, Behavior, and Contextual Targeting
โข Display Advertising Platforms: Google Display Network, Facebook Audience Network, and Programmatic Advertising
โข Measuring Display Advertising Success: Metrics, KPIs, and Attribution Models
โข Optimizing Display Advertising Campaigns: A/B Testing, Budget Allocation, and Bid Management
โข Display Advertising Best Practices: Legal and Ethical Guidelines, Brand Safety, and Viewability
โข Emerging Trends in Display Advertising: Dynamic Ads, Augmented Reality, and Artificial Intelligence
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