Global Certificate in Display Ads Analytics: Performance Tracking

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The Global Certificate in Display Ads Analytics: Performance Tracking is a comprehensive course designed to equip learners with essential skills in display ads analytics. This certification focuses on teaching the importance of performance tracking in display advertising, providing learners with the knowledge and tools to measure and optimize their ad campaigns effectively.

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AboutThisCourse

In today's digital age, display advertising has become an integral part of any successful marketing strategy. With this course, learners will gain a deep understanding of how to analyze and interpret display ad performance data, enabling them to make informed decisions to improve their campaigns' effectiveness. This certification is highly relevant to digital marketing professionals, analysts, and businesses looking to improve their display advertising efforts. By earning this certification, learners will demonstrate their proficiency in display ads analytics, setting themselves apart in a competitive job market and increasing their career advancement opportunities.

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CourseDetails

• Unit 1: Introduction to Display Ads Analytics & Performance Tracking
• Unit 2: Key Performance Indicators (KPIs) in Display Advertising
• Unit 3: Setting Up and Using Google Display & Video 360
• Unit 4: Implementing Tracking Pixels & UTM Parameters
• Unit 5: Understanding Ad Metrics: Impressions, Clicks, & View-throughs
• Unit 6: Analyzing Conversion Data & Attribution Models
• Unit 7: A/B Testing & Optimizing Display Ad Creatives
• Unit 8: Audience Targeting & Segmentation for Display Ad Campaigns
• Unit 9: Leveraging Google Analytics for Display Ad Performance Insights
• Unit 10: Reporting & Visualizing Display Ad Performance Data

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN DISPLAY ADS ANALYTICS: PERFORMANCE TRACKING
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UK School of Management (UKSM)
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05 May 2025
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