Global Certificate in Display Ads Analytics: Performance Tracking
-- ViewingNowThe Global Certificate in Display Ads Analytics: Performance Tracking is a comprehensive course designed to equip learners with essential skills in display ads analytics. This certification focuses on teaching the importance of performance tracking in display advertising, providing learners with the knowledge and tools to measure and optimize their ad campaigns effectively.
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⢠Unit 1: Introduction to Display Ads Analytics & Performance Tracking
⢠Unit 2: Key Performance Indicators (KPIs) in Display Advertising
⢠Unit 3: Setting Up and Using Google Display & Video 360
⢠Unit 4: Implementing Tracking Pixels & UTM Parameters
⢠Unit 5: Understanding Ad Metrics: Impressions, Clicks, & View-throughs
⢠Unit 6: Analyzing Conversion Data & Attribution Models
⢠Unit 7: A/B Testing & Optimizing Display Ad Creatives
⢠Unit 8: Audience Targeting & Segmentation for Display Ad Campaigns
⢠Unit 9: Leveraging Google Analytics for Display Ad Performance Insights
⢠Unit 10: Reporting & Visualizing Display Ad Performance Data
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