Global Certificate in Display Ads Analytics: Performance Tracking
-- viewing nowThe Global Certificate in Display Ads Analytics: Performance Tracking is a comprehensive course designed to equip learners with essential skills in display ads analytics. This certification focuses on teaching the importance of performance tracking in display advertising, providing learners with the knowledge and tools to measure and optimize their ad campaigns effectively.
3,181+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to Display Ads Analytics & Performance Tracking
• Unit 2: Key Performance Indicators (KPIs) in Display Advertising
• Unit 3: Setting Up and Using Google Display & Video 360
• Unit 4: Implementing Tracking Pixels & UTM Parameters
• Unit 5: Understanding Ad Metrics: Impressions, Clicks, & View-throughs
• Unit 6: Analyzing Conversion Data & Attribution Models
• Unit 7: A/B Testing & Optimizing Display Ad Creatives
• Unit 8: Audience Targeting & Segmentation for Display Ad Campaigns
• Unit 9: Leveraging Google Analytics for Display Ad Performance Insights
• Unit 10: Reporting & Visualizing Display Ad Performance Data
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate