Global Certificate in Display Ads Analytics: Performance Tracking
-- ViewingNowThe Global Certificate in Display Ads Analytics: Performance Tracking is a comprehensive course designed to equip learners with essential skills in display ads analytics. This certification focuses on teaching the importance of performance tracking in display advertising, providing learners with the knowledge and tools to measure and optimize their ad campaigns effectively.
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โข Unit 1: Introduction to Display Ads Analytics & Performance Tracking
โข Unit 2: Key Performance Indicators (KPIs) in Display Advertising
โข Unit 3: Setting Up and Using Google Display & Video 360
โข Unit 4: Implementing Tracking Pixels & UTM Parameters
โข Unit 5: Understanding Ad Metrics: Impressions, Clicks, & View-throughs
โข Unit 6: Analyzing Conversion Data & Attribution Models
โข Unit 7: A/B Testing & Optimizing Display Ad Creatives
โข Unit 8: Audience Targeting & Segmentation for Display Ad Campaigns
โข Unit 9: Leveraging Google Analytics for Display Ad Performance Insights
โข Unit 10: Reporting & Visualizing Display Ad Performance Data
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