Executive Development Programme in Strategic Visual Selling

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The Executive Development Programme in Strategic Visual Selling is a certificate course designed to enhance the sales skills of professionals in the modern, visually-driven business environment. This programme emphasizes the importance of visual storytelling and data-driven presentations to effectively communicate value propositions, engage clients, and drive sales growth.

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AboutThisCourse

With increasing industry demand for sales professionals who can leverage visual content, this course equips learners with essential skills to succeed in their careers. Participants will master the art of visual persuasion, data visualization, and presentation techniques to create compelling sales narratives that resonate with their audience. By integrating these skills, learners will be able to differentiate themselves and their offerings, leading to improved sales performance and career advancement opportunities.

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CourseDetails

• Strategic Visual Selling Fundamentals: Understanding the concept and importance of visual selling, its role in executive development, and how to create effective visual aids.
• Target Audience Analysis: Identifying key decision-makers, understanding their needs and pain points, and tailoring visual selling strategies accordingly.
• Data Visualization Techniques: Presenting complex data in an easy-to-understand format, creating infographics, charts, and graphs to support sales narratives.
• Storytelling in Visual Selling: Crafting compelling stories that resonate with the target audience, using visuals to enhance the narrative and create emotional connections.
• Design Thinking for Visual Selling: Applying design thinking principles to create customer-centric visuals, empathizing with the audience, and iterating based on feedback.
• Visual Negotiation Strategies: Leveraging visuals to support sales negotiations, overcoming objections, and building trust with customers.
• Technology for Visual Selling: Utilizing the latest visual selling tools and software, integrating with CRM systems, and automating visual content creation.
• Visual Selling Metrics and Analytics: Measuring the effectiveness of visual selling strategies, tracking key metrics, and optimizing based on data-driven insights.
• Scaling Visual Selling Across the Organization: Developing a visual selling playbook, training sales teams, and fostering a culture of visual selling.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseFee

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN STRATEGIC VISUAL SELLING
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UK School of Management (UKSM)
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05 May 2025
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