Executive Development Programme in Strategic Visual Selling
-- ViewingNowThe Executive Development Programme in Strategic Visual Selling is a certificate course designed to enhance the sales skills of professionals in the modern, visually-driven business environment. This programme emphasizes the importance of visual storytelling and data-driven presentations to effectively communicate value propositions, engage clients, and drive sales growth.
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⢠Strategic Visual Selling Fundamentals: Understanding the concept and importance of visual selling, its role in executive development, and how to create effective visual aids.
⢠Target Audience Analysis: Identifying key decision-makers, understanding their needs and pain points, and tailoring visual selling strategies accordingly.
⢠Data Visualization Techniques: Presenting complex data in an easy-to-understand format, creating infographics, charts, and graphs to support sales narratives.
⢠Storytelling in Visual Selling: Crafting compelling stories that resonate with the target audience, using visuals to enhance the narrative and create emotional connections.
⢠Design Thinking for Visual Selling: Applying design thinking principles to create customer-centric visuals, empathizing with the audience, and iterating based on feedback.
⢠Visual Negotiation Strategies: Leveraging visuals to support sales negotiations, overcoming objections, and building trust with customers.
⢠Technology for Visual Selling: Utilizing the latest visual selling tools and software, integrating with CRM systems, and automating visual content creation.
⢠Visual Selling Metrics and Analytics: Measuring the effectiveness of visual selling strategies, tracking key metrics, and optimizing based on data-driven insights.
⢠Scaling Visual Selling Across the Organization: Developing a visual selling playbook, training sales teams, and fostering a culture of visual selling.
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