Executive Development Programme in Strategic Visual Selling
-- viewing nowThe Executive Development Programme in Strategic Visual Selling is a certificate course designed to enhance the sales skills of professionals in the modern, visually-driven business environment. This programme emphasizes the importance of visual storytelling and data-driven presentations to effectively communicate value propositions, engage clients, and drive sales growth.
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Course Details
• Strategic Visual Selling Fundamentals: Understanding the concept and importance of visual selling, its role in executive development, and how to create effective visual aids.
• Target Audience Analysis: Identifying key decision-makers, understanding their needs and pain points, and tailoring visual selling strategies accordingly.
• Data Visualization Techniques: Presenting complex data in an easy-to-understand format, creating infographics, charts, and graphs to support sales narratives.
• Storytelling in Visual Selling: Crafting compelling stories that resonate with the target audience, using visuals to enhance the narrative and create emotional connections.
• Design Thinking for Visual Selling: Applying design thinking principles to create customer-centric visuals, empathizing with the audience, and iterating based on feedback.
• Visual Negotiation Strategies: Leveraging visuals to support sales negotiations, overcoming objections, and building trust with customers.
• Technology for Visual Selling: Utilizing the latest visual selling tools and software, integrating with CRM systems, and automating visual content creation.
• Visual Selling Metrics and Analytics: Measuring the effectiveness of visual selling strategies, tracking key metrics, and optimizing based on data-driven insights.
• Scaling Visual Selling Across the Organization: Developing a visual selling playbook, training sales teams, and fostering a culture of visual selling.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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