Executive Development Programme in Market Innovation Essentials

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The Executive Development Programme in Market Innovation Essentials is a certificate course designed to empower professionals with the necessary skills to drive innovation in the rapidly changing market landscape. This programme emphasizes the importance of market innovation, a critical driver of business growth and success in today's dynamic world.

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With increased industry demand for professionals who can lead and implement innovative strategies, this course offers a timely and relevant learning opportunity. By enrolling in this programme, learners will gain essential skills in identifying market opportunities, generating innovative ideas, and implementing these ideas to achieve tangible business results. Through a combination of practical exercises, case studies, and interactive discussions, learners will develop the ability to think creatively, lead innovation initiatives, and drive market growth. Equipped with these essential skills, learners can expect to accelerate their careers and make a significant impact in their organizations.

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โ€ข Market Research and Analysis: Understanding consumer needs, market trends, and competitive landscape to drive innovation
โ€ข Idea Generation and Evaluation: Techniques for generating and evaluating innovative ideas, including design thinking and brainstorming
โ€ข Product Development and Launch: Processes and best practices for developing and launching new products, from concept to market
โ€ข Marketing Strategy and Planning: Developing and implementing effective marketing strategies to support innovation and growth
โ€ข Sales and Revenue Generation: Leveraging innovation to drive sales and revenue growth, including pricing and sales channel strategies
โ€ข Intellectual Property Protection: Understanding and protecting intellectual property, including patents, trademarks, and copyrights
โ€ข Data-Driven Decision Making: Using data and analytics to inform innovation decisions and measure success
โ€ข Change Management: Leading and managing change within an organization to support innovation and growth

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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKET INNOVATION ESSENTIALS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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