Executive Development Programme in Market Innovation Essentials
-- ViewingNowThe Executive Development Programme in Market Innovation Essentials is a certificate course designed to empower professionals with the necessary skills to drive innovation in the rapidly changing market landscape. This programme emphasizes the importance of market innovation, a critical driver of business growth and success in today's dynamic world.
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โข Market Research and Analysis: Understanding consumer needs, market trends, and competitive landscape to drive innovation
โข Idea Generation and Evaluation: Techniques for generating and evaluating innovative ideas, including design thinking and brainstorming
โข Product Development and Launch: Processes and best practices for developing and launching new products, from concept to market
โข Marketing Strategy and Planning: Developing and implementing effective marketing strategies to support innovation and growth
โข Sales and Revenue Generation: Leveraging innovation to drive sales and revenue growth, including pricing and sales channel strategies
โข Intellectual Property Protection: Understanding and protecting intellectual property, including patents, trademarks, and copyrights
โข Data-Driven Decision Making: Using data and analytics to inform innovation decisions and measure success
โข Change Management: Leading and managing change within an organization to support innovation and growth
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