Executive Development Programme in Market Innovation Essentials
-- viewing nowThe Executive Development Programme in Market Innovation Essentials is a certificate course designed to empower professionals with the necessary skills to drive innovation in the rapidly changing market landscape. This programme emphasizes the importance of market innovation, a critical driver of business growth and success in today's dynamic world.
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Course Details
• Market Research and Analysis: Understanding consumer needs, market trends, and competitive landscape to drive innovation
• Idea Generation and Evaluation: Techniques for generating and evaluating innovative ideas, including design thinking and brainstorming
• Product Development and Launch: Processes and best practices for developing and launching new products, from concept to market
• Marketing Strategy and Planning: Developing and implementing effective marketing strategies to support innovation and growth
• Sales and Revenue Generation: Leveraging innovation to drive sales and revenue growth, including pricing and sales channel strategies
• Intellectual Property Protection: Understanding and protecting intellectual property, including patents, trademarks, and copyrights
• Data-Driven Decision Making: Using data and analytics to inform innovation decisions and measure success
• Change Management: Leading and managing change within an organization to support innovation and growth
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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