Certificate in Ad Tech Marketing
-- ViewingNowThe Certificate in Ad Tech Marketing is a comprehensive course designed to empower learners with essential skills in the Ad Tech industry. This program highlights the importance of advertising technology in digital marketing and equips learners with the knowledge to succeed in this rapidly growing field.
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โข Understanding Ad Tech Fundamentals • Ad Tech Ecosystem • Programmatic Advertising • Ad Exchanges • Supply-Side Platforms (SSPs) • Demand-Side Platforms (DSPs)
โข Ad Formats • Display Ads • Native Ads • Video Ads • Rich Media Ads • Mobile Ads
โข Ad Targeting Techniques • Behavioral Targeting • Contextual Targeting • Retargeting • Geotargeting • Audience Segmentation
โข Data Management Platforms (DMPs) • Data Collection • Data Segmentation • Data Activation • Data Partnerships
โข Ad Verification • Fraud Detection • Brand Safety • Viewability • Ad Creative Quality
โข Ad Attribution • Multi-Touch Attribution • Last-Click Attribution • Incremental Attribution • Cross-Device Attribution
โข Ad Tech Trends • Header Bidding • Connected TV (CTV) • Artificial Intelligence (AI) • Machine Learning (ML)
โข Ad Tech Legal • GDPR • CCPA • Privacy Policies • Ad Tech Contracts
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