Certificate in Ad Tech Marketing
-- viewing nowThe Certificate in Ad Tech Marketing is a comprehensive course designed to empower learners with essential skills in the Ad Tech industry. This program highlights the importance of advertising technology in digital marketing and equips learners with the knowledge to succeed in this rapidly growing field.
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Course Details
• Understanding Ad Tech Fundamentals • Ad Tech Ecosystem • Programmatic Advertising • Ad Exchanges • Supply-Side Platforms (SSPs) • Demand-Side Platforms (DSPs)
• Ad Formats • Display Ads • Native Ads • Video Ads • Rich Media Ads • Mobile Ads
• Ad Targeting Techniques • Behavioral Targeting • Contextual Targeting • Retargeting • Geotargeting • Audience Segmentation
• Data Management Platforms (DMPs) • Data Collection • Data Segmentation • Data Activation • Data Partnerships
• Ad Verification • Fraud Detection • Brand Safety • Viewability • Ad Creative Quality
• Ad Attribution • Multi-Touch Attribution • Last-Click Attribution • Incremental Attribution • Cross-Device Attribution
• Ad Tech Trends • Header Bidding • Connected TV (CTV) • Artificial Intelligence (AI) • Machine Learning (ML)
• Ad Tech Legal • GDPR • CCPA • Privacy Policies • Ad Tech Contracts
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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