Certificate in Ad Tech Marketing

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The Certificate in Ad Tech Marketing is a comprehensive course designed to empower learners with essential skills in the Ad Tech industry. This program highlights the importance of advertising technology in digital marketing and equips learners with the knowledge to succeed in this rapidly growing field.

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AboutThisCourse

With the increasing demand for Ad Tech professionals, this course offers a timely and relevant learning opportunity. Learners will gain hands-on experience with various Ad Tech tools and platforms, providing them with a competitive edge in the job market. The course covers topics such as programmatic advertising, data analytics, and audience targeting, enabling learners to develop a well-rounded understanding of the Ad Tech landscape. By completing this course, learners will be equipped with the skills necessary to advance their careers and make meaningful contributions to the Ad Tech industry.

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CourseDetails

• Understanding Ad Tech Fundamentals • Ad Tech Ecosystem • Programmatic Advertising • Ad Exchanges • Supply-Side Platforms (SSPs) • Demand-Side Platforms (DSPs)
• Ad Formats • Display Ads • Native Ads • Video Ads • Rich Media Ads • Mobile Ads
• Ad Targeting Techniques • Behavioral Targeting • Contextual Targeting • Retargeting • Geotargeting • Audience Segmentation
• Data Management Platforms (DMPs) • Data Collection • Data Segmentation • Data Activation • Data Partnerships
• Ad Verification • Fraud Detection • Brand Safety • Viewability • Ad Creative Quality
• Ad Attribution • Multi-Touch Attribution • Last-Click Attribution • Incremental Attribution • Cross-Device Attribution
• Ad Tech Trends • Header Bidding • Connected TV (CTV) • Artificial Intelligence (AI) • Machine Learning (ML)
• Ad Tech Legal • GDPR • CCPA • Privacy Policies • Ad Tech Contracts

CareerPath

EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £149
CompleteInOneMonth
AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN AD TECH MARKETING
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UK School of Management (UKSM)
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05 May 2025
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