Executive Development Programme in IP Focus: Strategic Brand Development

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The Executive Development Programme in IP Focus: Strategic Brand Development is a certificate course designed to empower professionals with the essential skills for effective brand development through intellectual property (IP) strategy. This programme highlights the importance of IP in today's competitive business landscape, where protecting and leveraging brand assets are crucial for success.

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With the growing demand for branding and IP expertise, this course offers a timely and relevant learning opportunity for professionals in various industries. By enrolling in this programme, learners can expect to: Understand the value of IP in strategic brand development Identify and protect their organisation's brand assets Develop a strong IP strategy to support business growth Leverage IP for competitive advantage Upon completion, learners will be equipped with the necessary skills to drive innovation, secure their brand's reputation, and advance their careers in the ever-evolving world of branding and IP.

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Unit 1: Introduction to Intellectual Property (IP)
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Unit 2: IP Rights and Protection Strategies
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Unit 3: IP Portfolio Management
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Unit 4: Trademark Law and Brand Development
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Unit 5: Copyright Law and Creative Brand Assets
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Unit 6: Patent Law and Innovative Brand Technologies
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Unit 7: IP Licensing and Technology Transfer
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Unit 8: IP Litigation and Dispute Resolution
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Unit 9: Global IP Strategies and Cross-Border Considerations
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Unit 10: Advanced IP Analytics for Strategic Decision Making

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN IP FOCUS: STRATEGIC BRAND DEVELOPMENT
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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