Executive Development Programme in IP Focus: Strategic Brand Development
-- ViewingNowThe Executive Development Programme in IP Focus: Strategic Brand Development is a certificate course designed to empower professionals with the essential skills for effective brand development through intellectual property (IP) strategy. This programme highlights the importance of IP in today's competitive business landscape, where protecting and leveraging brand assets are crucial for success.
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Unit 1: Introduction to Intellectual Property (IP)
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Unit 2: IP Rights and Protection Strategies
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Unit 3: IP Portfolio Management
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Unit 4: Trademark Law and Brand Development
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Unit 5: Copyright Law and Creative Brand Assets
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Unit 6: Patent Law and Innovative Brand Technologies
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Unit 7: IP Licensing and Technology Transfer
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Unit 8: IP Litigation and Dispute Resolution
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Unit 9: Global IP Strategies and Cross-Border Considerations
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Unit 10: Advanced IP Analytics for Strategic Decision Making
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