Executive Development Programme in Display Ad Programmatic Advertising Strategies

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The Executive Development Programme in Display Ad Programmatic Advertising Strategies certificate course is a comprehensive program designed to meet the growing industry demand for experts in programmatic advertising. This course emphasizes the importance of data-driven decision making, audience targeting, and real-time bidding in display ad programmatic advertising.

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By enrolling in this course, learners will gain essential skills necessary for career advancement in the rapidly evolving digital advertising industry. The course covers key topics such as demand-side platforms, supply-side platforms, ad exchanges, and data management platforms. Learners will also have the opportunity to work on real-world case studies and projects, providing them with hands-on experience in programmatic advertising strategies. Upon completion of the course, learners will be equipped with the knowledge and skills necessary to develop and implement effective programmatic advertising campaigns, making them valuable assets in any digital advertising team.

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โ€ข Unit 1: Introduction to Programmatic Advertising and Display Ads
โ€ข Unit 2: Understanding the Programmatic Advertising Ecosystem
โ€ข Unit 3: Benefits and Challenges of Programmatic Display Advertising
โ€ข Unit 4: Data Management Platforms (DMPs) and Audience Targeting
โ€ข Unit 5: Demand Side Platforms (DSPs) and Campaign Management
โ€ข Unit 6: Supply Side Platforms (SSPs) and Inventory Management
โ€ข Unit 7: Real-Time Bidding (RTB) and Ad Exchanges
โ€ข Unit 8: Measuring Programmatic Advertising Success with KPIs
โ€ข Unit 9: Advanced Programmatic Strategies: Retargeting and Lookalike Modeling
โ€ข Unit 10: Future Trends and Opportunities in Programmatic Display Advertising

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EXECUTIVE DEVELOPMENT PROGRAMME IN DISPLAY AD PROGRAMMATIC ADVERTISING STRATEGIES
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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