Executive Development Programme in Display Ad Programmatic Advertising Strategies
-- viewing nowThe Executive Development Programme in Display Ad Programmatic Advertising Strategies certificate course is a comprehensive program designed to meet the growing industry demand for experts in programmatic advertising. This course emphasizes the importance of data-driven decision making, audience targeting, and real-time bidding in display ad programmatic advertising.
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Course Details
• Unit 1: Introduction to Programmatic Advertising and Display Ads
• Unit 2: Understanding the Programmatic Advertising Ecosystem
• Unit 3: Benefits and Challenges of Programmatic Display Advertising
• Unit 4: Data Management Platforms (DMPs) and Audience Targeting
• Unit 5: Demand Side Platforms (DSPs) and Campaign Management
• Unit 6: Supply Side Platforms (SSPs) and Inventory Management
• Unit 7: Real-Time Bidding (RTB) and Ad Exchanges
• Unit 8: Measuring Programmatic Advertising Success with KPIs
• Unit 9: Advanced Programmatic Strategies: Retargeting and Lookalike Modeling
• Unit 10: Future Trends and Opportunities in Programmatic Display Advertising
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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