Executive Development Programme in Display Ad Programmatic Advertising Strategies
-- ViewingNowThe Executive Development Programme in Display Ad Programmatic Advertising Strategies certificate course is a comprehensive program designed to meet the growing industry demand for experts in programmatic advertising. This course emphasizes the importance of data-driven decision making, audience targeting, and real-time bidding in display ad programmatic advertising.
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โข Unit 1: Introduction to Programmatic Advertising and Display Ads
โข Unit 2: Understanding the Programmatic Advertising Ecosystem
โข Unit 3: Benefits and Challenges of Programmatic Display Advertising
โข Unit 4: Data Management Platforms (DMPs) and Audience Targeting
โข Unit 5: Demand Side Platforms (DSPs) and Campaign Management
โข Unit 6: Supply Side Platforms (SSPs) and Inventory Management
โข Unit 7: Real-Time Bidding (RTB) and Ad Exchanges
โข Unit 8: Measuring Programmatic Advertising Success with KPIs
โข Unit 9: Advanced Programmatic Strategies: Retargeting and Lookalike Modeling
โข Unit 10: Future Trends and Opportunities in Programmatic Display Advertising
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