Advanced Certificate in Display Ads KPI Tracking

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The Advanced Certificate in Display Ads KPI Tracking is a comprehensive course that focuses on the crucial aspect of digital marketing – tracking and measuring the performance of display ads. This certification equips learners with the essential skills to monitor and optimize Key Performance Indicators (KPIs), a vital requirement in today's data-driven marketing landscape.

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In an era where businesses demand evidence-based decision making, this course is increasingly important. It provides a deep understanding of various tracking tools and techniques, enabling learners to demonstrate the effectiveness of their display ad campaigns. Upon completion, learners will be able to strategically analyze and report on campaign performance, making them valuable assets in any marketing team. This advanced certificate can significantly boost one's career progression in digital marketing, providing a solid foundation for roles requiring advanced KPI tracking skills.

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โ€ข Unit 1: Introduction to Display Ads KPI Tracking
โ€ข Unit 2: Understanding Key Performance Indicators (KPIs) for Display Ads
โ€ข Unit 3: Setting Up Display Ad Campaigns
โ€ข Unit 4: Implementing Pixel Tracking for Display Ads
โ€ข Unit 5: Analyzing Impressions, Reach, and Frequency in Display Ads
โ€ข Unit 6: Measuring Click-Through Rates (CTR) and Cost-Per-Click (CPC)
โ€ข Unit 7: Tracking View-Through Conversions (VTC) and Engagement Metrics
โ€ข Unit 8: Utilizing Attribution Models in Display Ads KPI Tracking
โ€ข Unit 9: Optimizing Display Ad Campaigns Based on KPIs
โ€ข Unit 10: Advanced Techniques in Display Ads KPI Analysis and Reporting

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ADVANCED CERTIFICATE IN DISPLAY ADS KPI TRACKING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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