Advanced Certificate in Display Ads KPI Tracking
-- ViewingNowThe Advanced Certificate in Display Ads KPI Tracking is a comprehensive course that focuses on the crucial aspect of digital marketing – tracking and measuring the performance of display ads. This certification equips learners with the essential skills to monitor and optimize Key Performance Indicators (KPIs), a vital requirement in today's data-driven marketing landscape.
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โข Unit 1: Introduction to Display Ads KPI Tracking
โข Unit 2: Understanding Key Performance Indicators (KPIs) for Display Ads
โข Unit 3: Setting Up Display Ad Campaigns
โข Unit 4: Implementing Pixel Tracking for Display Ads
โข Unit 5: Analyzing Impressions, Reach, and Frequency in Display Ads
โข Unit 6: Measuring Click-Through Rates (CTR) and Cost-Per-Click (CPC)
โข Unit 7: Tracking View-Through Conversions (VTC) and Engagement Metrics
โข Unit 8: Utilizing Attribution Models in Display Ads KPI Tracking
โข Unit 9: Optimizing Display Ad Campaigns Based on KPIs
โข Unit 10: Advanced Techniques in Display Ads KPI Analysis and Reporting
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