Advanced Certificate in Display Ads KPI Tracking

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The Advanced Certificate in Display Ads KPI Tracking is a comprehensive course that focuses on the crucial aspect of digital marketing – tracking and measuring the performance of display ads. This certification equips learners with the essential skills to monitor and optimize Key Performance Indicators (KPIs), a vital requirement in today's data-driven marketing landscape.

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About this course

In an era where businesses demand evidence-based decision making, this course is increasingly important. It provides a deep understanding of various tracking tools and techniques, enabling learners to demonstrate the effectiveness of their display ad campaigns. Upon completion, learners will be able to strategically analyze and report on campaign performance, making them valuable assets in any marketing team. This advanced certificate can significantly boost one's career progression in digital marketing, providing a solid foundation for roles requiring advanced KPI tracking skills.

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Course Details

Unit 1: Introduction to Display Ads KPI Tracking
Unit 2: Understanding Key Performance Indicators (KPIs) for Display Ads
Unit 3: Setting Up Display Ad Campaigns
Unit 4: Implementing Pixel Tracking for Display Ads
Unit 5: Analyzing Impressions, Reach, and Frequency in Display Ads
Unit 6: Measuring Click-Through Rates (CTR) and Cost-Per-Click (CPC)
Unit 7: Tracking View-Through Conversions (VTC) and Engagement Metrics
Unit 8: Utilizing Attribution Models in Display Ads KPI Tracking
Unit 9: Optimizing Display Ad Campaigns Based on KPIs
Unit 10: Advanced Techniques in Display Ads KPI Analysis and Reporting

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
ADVANCED CERTIFICATE IN DISPLAY ADS KPI TRACKING
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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