Executive Development Programme in Research for Customer Engagement

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The Executive Development Programme in Research for Customer Engagement is a certificate course designed to empower professionals with essential skills in customer research and engagement. In today's customer-centric world, understanding customer behavior and preferences is crucial for business success.

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This course is important for professionals seeking to advance their careers in marketing, customer service, and market research. It provides participants with the latest tools and techniques for collecting, analyzing, and interpreting customer data to drive business growth. The course covers key topics such as customer segmentation, survey design, data analysis, and customer experience management. Participants will learn how to design and implement effective customer research programs, interpret data to inform business decisions, and develop strategies to improve customer engagement and loyalty. With a strong focus on practical application, this course equips learners with essential skills for career advancement. Graduates of this program will be able to demonstrate a deep understanding of customer research and engagement, and will be well-positioned to lead customer-focused initiatives in their organizations.

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โ€ข Research Fundamentals: Understanding research methodologies, data collection, and analysis.
โ€ข Customer Engagement Theory: Exploring the concept of customer engagement and its importance in business success.
โ€ข Data-Driven Decision Making: Utilizing research findings to inform business strategies and decisions.
โ€ข Customer Segmentation and Profiling: Identifying and understanding different customer segments to tailor engagement strategies.
โ€ข Voice of the Customer: Capturing and analyzing customer feedback to improve engagement and satisfaction.
โ€ข Customer Lifetime Value (CLV): Measuring the financial value of customers and its impact on research and engagement strategies.
โ€ข Digital Research Techniques: Leveraging online tools and platforms for customer engagement research.
โ€ข Experimental Design and Analysis: Conducting controlled experiments to measure the effectiveness of engagement tactics.
โ€ข Ethical Considerations in Research: Ensuring research practices are ethical and legal, with a focus on customer privacy and data security.

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ๆˆๅŠŸๅฎŒๆˆ่ฏพ็จ‹ๅŽ๏ผŒๆ‚จๅฐ†่Žทๅพ—็ป“ไธš่ฏไนฆใ€‚

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN RESEARCH FOR CUSTOMER ENGAGEMENT
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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