Executive Development Programme in Research for Customer Engagement
-- ViewingNowThe Executive Development Programme in Research for Customer Engagement is a certificate course designed to empower professionals with essential skills in customer research and engagement. In today's customer-centric world, understanding customer behavior and preferences is crucial for business success.
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โข Research Fundamentals: Understanding research methodologies, data collection, and analysis.
โข Customer Engagement Theory: Exploring the concept of customer engagement and its importance in business success.
โข Data-Driven Decision Making: Utilizing research findings to inform business strategies and decisions.
โข Customer Segmentation and Profiling: Identifying and understanding different customer segments to tailor engagement strategies.
โข Voice of the Customer: Capturing and analyzing customer feedback to improve engagement and satisfaction.
โข Customer Lifetime Value (CLV): Measuring the financial value of customers and its impact on research and engagement strategies.
โข Digital Research Techniques: Leveraging online tools and platforms for customer engagement research.
โข Experimental Design and Analysis: Conducting controlled experiments to measure the effectiveness of engagement tactics.
โข Ethical Considerations in Research: Ensuring research practices are ethical and legal, with a focus on customer privacy and data security.
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