Advanced Certificate in Display Ad Optimization Tactics

Name: Advanced Certificate in Display Ad Optimization Tactics
Price: 149 GBP
Availability: InStock

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The Advanced Certificate in Display Ad Optimization Tactics is a comprehensive course designed for digital marketing professionals seeking to enhance their skills in display ad optimization. This certificate program focuses on teaching industry-leading tactics to optimize display ad campaigns, enabling learners to maximize ROI and enhance overall ad performance.

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AboutThisCourse

In today's digital age, display ads have become a crucial part of digital marketing strategies. As a result, there is a high demand for professionals who can create and optimize display ad campaigns that effectively reach and engage target audiences. This course equips learners with the essential skills and knowledge required to excel in this field and advance their careers. By completing this course, learners will gain a deep understanding of display ad optimization tactics, including audience targeting, ad placement, bid management, and creative optimization. They will also learn how to analyze and interpret display ad performance data to make data-driven decisions that drive results. With a certificate in display ad optimization tactics, learners will be well-positioned to take on leadership roles in digital marketing and drive success for their organizations.

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CourseDetails

• Display Ad Creation: Understanding the fundamentals of creating effective display ads, including image selection, ad copywriting, and design principles.
• Ad Placement Strategies: Learning about various ad placement options and their impact on campaign performance, including contextual targeting, audience targeting, and programmatic buying.
• Audience Targeting Tactics: Exploring advanced audience targeting techniques, such as remarketing, lookalike audiences, and demographic targeting, to improve ad relevance and engagement.
• Performance Metrics and Analytics: Understanding key display ad performance metrics and how to analyze data to optimize campaigns, including click-through rates, conversion rates, and viewability.
• A/B Testing and Experimentation: Learning how to design and implement A/B tests to compare different ad creatives, targeting strategies, and bid amounts, and how to interpret test results to inform optimization decisions.
• Ad Fraud and Brand Safety: Understanding the risks of ad fraud and brand safety in display advertising, and how to protect campaigns from these threats through proactive measures and third-party verification tools.
• Cross-Device Targeting and Attribution: Exploring the challenges and opportunities of targeting and tracking users across multiple devices, and best practices for attribution modeling and cross-device measurement.
• Programmatic Advertising Technologies: Learning about the latest programmatic advertising technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs), and how to use these tools to optimize display ad campaigns.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN DISPLAY AD OPTIMIZATION TACTICS

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UK School of Management (UKSM)

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05 May 2025

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