Advanced Certificate in Display Ad Optimization Tactics
-- viendo ahoraThe Advanced Certificate in Display Ad Optimization Tactics is a comprehensive course designed for digital marketing professionals seeking to enhance their skills in display ad optimization. This certificate program focuses on teaching industry-leading tactics to optimize display ad campaigns, enabling learners to maximize ROI and enhance overall ad performance.
7.535+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
Acerca de este curso
HundredPercentOnline
LearnFromAnywhere
ShareableCertificate
AddToLinkedIn
TwoMonthsToComplete
AtTwoThreeHoursAWeek
StartAnytime
Sin período de espera
Detalles del Curso
• Display Ad Creation: Understanding the fundamentals of creating effective display ads, including image selection, ad copywriting, and design principles.
• Ad Placement Strategies: Learning about various ad placement options and their impact on campaign performance, including contextual targeting, audience targeting, and programmatic buying.
• Audience Targeting Tactics: Exploring advanced audience targeting techniques, such as remarketing, lookalike audiences, and demographic targeting, to improve ad relevance and engagement.
• Performance Metrics and Analytics: Understanding key display ad performance metrics and how to analyze data to optimize campaigns, including click-through rates, conversion rates, and viewability.
• A/B Testing and Experimentation: Learning how to design and implement A/B tests to compare different ad creatives, targeting strategies, and bid amounts, and how to interpret test results to inform optimization decisions.
• Ad Fraud and Brand Safety: Understanding the risks of ad fraud and brand safety in display advertising, and how to protect campaigns from these threats through proactive measures and third-party verification tools.
• Cross-Device Targeting and Attribution: Exploring the challenges and opportunities of targeting and tracking users across multiple devices, and best practices for attribution modeling and cross-device measurement.
• Programmatic Advertising Technologies: Learning about the latest programmatic advertising technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs), and how to use these tools to optimize display ad campaigns.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
Por qué la gente nos elige para su carrera
Cargando reseñas...
Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
Obtener información del curso
Obtener un certificado de carrera
