Advanced Certificate in Display Ad Optimization Tactics
-- ViewingNowThe Advanced Certificate in Display Ad Optimization Tactics is a comprehensive course designed for digital marketing professionals seeking to enhance their skills in display ad optimization. This certificate program focuses on teaching industry-leading tactics to optimize display ad campaigns, enabling learners to maximize ROI and enhance overall ad performance.
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โข Display Ad Creation: Understanding the fundamentals of creating effective display ads, including image selection, ad copywriting, and design principles.
โข Ad Placement Strategies: Learning about various ad placement options and their impact on campaign performance, including contextual targeting, audience targeting, and programmatic buying.
โข Audience Targeting Tactics: Exploring advanced audience targeting techniques, such as remarketing, lookalike audiences, and demographic targeting, to improve ad relevance and engagement.
โข Performance Metrics and Analytics: Understanding key display ad performance metrics and how to analyze data to optimize campaigns, including click-through rates, conversion rates, and viewability.
โข A/B Testing and Experimentation: Learning how to design and implement A/B tests to compare different ad creatives, targeting strategies, and bid amounts, and how to interpret test results to inform optimization decisions.
โข Ad Fraud and Brand Safety: Understanding the risks of ad fraud and brand safety in display advertising, and how to protect campaigns from these threats through proactive measures and third-party verification tools.
โข Cross-Device Targeting and Attribution: Exploring the challenges and opportunities of targeting and tracking users across multiple devices, and best practices for attribution modeling and cross-device measurement.
โข Programmatic Advertising Technologies: Learning about the latest programmatic advertising technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs), and how to use these tools to optimize display ad campaigns.
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