Masterclass Certificate in Ad Performance Metrics: Data Analysis

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The Masterclass Certificate in Ad Performance Metrics: Data Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the data-driven world of digital advertising. This certificate course focuses on the importance of ad performance metrics, providing a deep understanding of key industry concepts and best practices.

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AboutThisCourse

As businesses increasingly rely on data to drive their advertising strategies, the demand for professionals with expertise in ad performance metrics has never been higher. By enrolling in this course, learners will gain hands-on experience in data analysis, allowing them to effectively measure and optimize ad performance. Through a combination of engaging lectures, real-world examples, and interactive exercises, learners will develop a strong foundation in data analysis, enabling them to make informed decisions that drive business growth. By earning this certificate, learners will demonstrate their commitment to staying ahead of the curve in the ever-evolving world of digital advertising, positioning themselves for career advancement and success.

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CourseDetails

• Unit 1: Introduction to Ad Performance Metrics
• Unit 2: Key Metrics in Ad Performance: Click-Through Rate (CTR)
• Unit 3: Cost Per Click (CPC) & Cost Per Impression (CPM)
• Unit 4: Conversion Rate & Cost Per Conversion
• Unit 5: Return on Ad Spend (ROAS) & Return on Investment (ROI)
• Unit 6: Understanding Frequency & Frequency Capping
• Unit 7: Attribution Models in Ad Performance Analysis
• Unit 8: Advanced Techniques: Multi-Touch Attribution & Machine Learning
• Unit 9: Data Visualization Best Practices for Ad Performance Metrics
• Unit 10: Real-World Case Studies: Ad Performance Metrics in Action

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN AD PERFORMANCE METRICS: DATA ANALYSIS
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UK School of Management (UKSM)
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05 May 2025
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