Masterclass Certificate in Ad Performance Metrics: Data Analysis
-- ViewingNowThe Masterclass Certificate in Ad Performance Metrics: Data Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the data-driven world of digital advertising. This certificate course focuses on the importance of ad performance metrics, providing a deep understanding of key industry concepts and best practices.
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โข Unit 1: Introduction to Ad Performance Metrics
โข Unit 2: Key Metrics in Ad Performance: Click-Through Rate (CTR)
โข Unit 3: Cost Per Click (CPC) & Cost Per Impression (CPM)
โข Unit 4: Conversion Rate & Cost Per Conversion
โข Unit 5: Return on Ad Spend (ROAS) & Return on Investment (ROI)
โข Unit 6: Understanding Frequency & Frequency Capping
โข Unit 7: Attribution Models in Ad Performance Analysis
โข Unit 8: Advanced Techniques: Multi-Touch Attribution & Machine Learning
โข Unit 9: Data Visualization Best Practices for Ad Performance Metrics
โข Unit 10: Real-World Case Studies: Ad Performance Metrics in Action
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