Masterclass Certificate in Ad Performance Metrics: Data Analysis
-- viewing nowThe Masterclass Certificate in Ad Performance Metrics: Data Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the data-driven world of digital advertising. This certificate course focuses on the importance of ad performance metrics, providing a deep understanding of key industry concepts and best practices.
4,392+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Unit 1: Introduction to Ad Performance Metrics
• Unit 2: Key Metrics in Ad Performance: Click-Through Rate (CTR)
• Unit 3: Cost Per Click (CPC) & Cost Per Impression (CPM)
• Unit 4: Conversion Rate & Cost Per Conversion
• Unit 5: Return on Ad Spend (ROAS) & Return on Investment (ROI)
• Unit 6: Understanding Frequency & Frequency Capping
• Unit 7: Attribution Models in Ad Performance Analysis
• Unit 8: Advanced Techniques: Multi-Touch Attribution & Machine Learning
• Unit 9: Data Visualization Best Practices for Ad Performance Metrics
• Unit 10: Real-World Case Studies: Ad Performance Metrics in Action
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate