Professional Certificate in Ad Campaign Tracking: Analytics Mastery

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The Professional Certificate in Ad Campaign Tracking: Analytics Mastery is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on ad campaign tracking, a critical aspect of evaluating the performance of marketing campaigns, and understanding customer behavior.

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AboutThisCourse

The course covers various industry-standard tools such as Google Analytics, Google Tag Manager, and Facebook Pixel, empowering learners to make data-driven decisions and optimize marketing strategies. In today's digital age, the ability to analyze and interpret data is highly sought after by employers, making this course incredibly relevant. According to Burning Glass Technologies, job postings requiring data analysis skills have grown by 24% over the past five years. By completing this course, learners will not only gain a deeper understanding of ad campaign tracking but also demonstrate a valuable skill set that sets them apart in the job market. Enroll today to enhance your digital marketing skills and unlock new career opportunities in this rapidly growing field.

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CourseDetails

• Unit 1: Introduction to Ad Campaign Tracking & Analytics
• Unit 2: Key Performance Indicators (KPIs) in Ad Campaigns
• Unit 3: Setting Up & Implementing Ad Campaign Tracking
• Unit 4: Google Analytics Basics for Ad Campaign Tracking
• Unit 5: UTM Parameters & Advanced Campaign Tagging
• Unit 6: Cross-Device & Cross-Platform Tracking Techniques
• Unit 7: Data Analysis for Ad Campaign Optimization
• Unit 8: Conversion Tracking & Attribution Models
• Unit 9: Reporting & Visualization Tools for Ad Campaign Data
• Unit 10: Best Practices for Ad Campaign Tracking & Analytics

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN AD CAMPAIGN TRACKING: ANALYTICS MASTERY
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UK School of Management (UKSM)
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05 May 2025
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