Professional Certificate in Ad Campaign Tracking: Analytics Mastery

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The Professional Certificate in Ad Campaign Tracking: Analytics Mastery is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on ad campaign tracking, a critical aspect of evaluating the performance of marketing campaigns, and understanding customer behavior.

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About this course

The course covers various industry-standard tools such as Google Analytics, Google Tag Manager, and Facebook Pixel, empowering learners to make data-driven decisions and optimize marketing strategies. In today's digital age, the ability to analyze and interpret data is highly sought after by employers, making this course incredibly relevant. According to Burning Glass Technologies, job postings requiring data analysis skills have grown by 24% over the past five years. By completing this course, learners will not only gain a deeper understanding of ad campaign tracking but also demonstrate a valuable skill set that sets them apart in the job market. Enroll today to enhance your digital marketing skills and unlock new career opportunities in this rapidly growing field.

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Course Details

• Unit 1: Introduction to Ad Campaign Tracking & Analytics
• Unit 2: Key Performance Indicators (KPIs) in Ad Campaigns
• Unit 3: Setting Up & Implementing Ad Campaign Tracking
• Unit 4: Google Analytics Basics for Ad Campaign Tracking
• Unit 5: UTM Parameters & Advanced Campaign Tagging
• Unit 6: Cross-Device & Cross-Platform Tracking Techniques
• Unit 7: Data Analysis for Ad Campaign Optimization
• Unit 8: Conversion Tracking & Attribution Models
• Unit 9: Reporting & Visualization Tools for Ad Campaign Data
• Unit 10: Best Practices for Ad Campaign Tracking & Analytics

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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PROFESSIONAL CERTIFICATE IN AD CAMPAIGN TRACKING: ANALYTICS MASTERY
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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