Professional Certificate in Ad Campaign Tracking: Analytics Mastery
-- ViewingNowThe Professional Certificate in Ad Campaign Tracking: Analytics Mastery is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on ad campaign tracking, a critical aspect of evaluating the performance of marketing campaigns, and understanding customer behavior.
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โข Unit 1: Introduction to Ad Campaign Tracking & Analytics
โข Unit 2: Key Performance Indicators (KPIs) in Ad Campaigns
โข Unit 3: Setting Up & Implementing Ad Campaign Tracking
โข Unit 4: Google Analytics Basics for Ad Campaign Tracking
โข Unit 5: UTM Parameters & Advanced Campaign Tagging
โข Unit 6: Cross-Device & Cross-Platform Tracking Techniques
โข Unit 7: Data Analysis for Ad Campaign Optimization
โข Unit 8: Conversion Tracking & Attribution Models
โข Unit 9: Reporting & Visualization Tools for Ad Campaign Data
โข Unit 10: Best Practices for Ad Campaign Tracking & Analytics
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