Executive Development Programme in Programmatic Advertising: Data-Driven

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The Executive Development Programme in Programmatic Advertising: Data-Driven Certificate Course is a comprehensive program designed to meet the surging industry demand for experts in programmatic advertising. This course emphasizes the importance of data-driven decision-making and hands-on experience, empowering learners with essential skills for career advancement in this rapidly evolving field.

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AboutThisCourse

Learners will gain a deep understanding of programmatic advertising, from supply-side platforms and demand-side platforms to ad exchanges and data management platforms. They will also master crucial skills such as audience targeting, real-time bidding, campaign optimization, and attribution modeling. As the program is highly practical, learners will have ample opportunities to work on real-world case studies, building a strong portfolio of programmatic advertising campaigns. In today's digital landscape, where data is the new oil, this course is a must-have for marketing professionals seeking to stay ahead of the curve. By the end of the program, learners will be well-equipped to design, implement, and manage successful programmatic advertising campaigns, making them highly valuable assets in any organization.

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CourseDetails

• Programmatic Advertising Fundamentals
• Data Analysis for Programmatic Advertising
• Audience Segmentation and Targeting Strategies
• Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
• Real-Time Bidding (RTB) and Automated Guaranteed
• Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)
• Programmatic Advertising Metrics and KPIs
• Cross-Channel Programmatic Advertising Strategies
• Fraud Detection and Brand Safety in Programmatic Advertising
• Future Trends and Innovations in Data-Driven Programmatic Advertising

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN PROGRAMMATIC ADVERTISING: DATA-DRIVEN
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UK School of Management (UKSM)
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05 May 2025
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