Executive Development Programme in Programmatic Advertising: Data-Driven
-- ViewingNowThe Executive Development Programme in Programmatic Advertising: Data-Driven Certificate Course is a comprehensive program designed to meet the surging industry demand for experts in programmatic advertising. This course emphasizes the importance of data-driven decision-making and hands-on experience, empowering learners with essential skills for career advancement in this rapidly evolving field.
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โข Programmatic Advertising Fundamentals
โข Data Analysis for Programmatic Advertising
โข Audience Segmentation and Targeting Strategies
โข Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs)
โข Real-Time Bidding (RTB) and Automated Guaranteed
โข Data Management Platforms (DMPs) and Customer Data Platforms (CDPs)
โข Programmatic Advertising Metrics and KPIs
โข Cross-Channel Programmatic Advertising Strategies
โข Fraud Detection and Brand Safety in Programmatic Advertising
โข Future Trends and Innovations in Data-Driven Programmatic Advertising
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