Executive Development Programme in Display Ad Strategy Inspection
-- ViewingNowThe Executive Development Programme in Display Ad Strategy Inspection is a certificate course designed to empower professionals with the skills necessary to excel in digital advertising. This program focuses on display ad strategy, providing learners with a comprehensive understanding of this essential aspect of modern marketing.
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โข Understanding Display Advertising: An overview of display ads, their importance, and how they fit into a comprehensive marketing strategy.
โข Targeting and Retargeting: Techniques for identifying and reaching specific audiences, including programmatic advertising and remarketing.
โข Creative Development: Best practices for designing effective display ads, including concepts such as visual hierarchy, color theory, and typography.
โข Data Analysis and Optimization: Methods for measuring and improving the performance of display ad campaigns, including tracking key metrics and A/B testing.
โข Ad Formats and Placements: An examination of different ad formats (e.g. banner, native, video) and placements (e.g. in-app, desktop, mobile) and their impact on campaign performance.
โข Brand Safety and Fraud Prevention: Strategies for ensuring ads are placed in brand-safe environments and protecting against ad fraud.
โข Privacy and Compliance: Understanding the legal and ethical considerations surrounding display advertising, including data privacy laws and industry guidelines.
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