Executive Development Programme in Display Ad Strategy Inspection
-- viewing nowThe Executive Development Programme in Display Ad Strategy Inspection is a certificate course designed to empower professionals with the skills necessary to excel in digital advertising. This program focuses on display ad strategy, providing learners with a comprehensive understanding of this essential aspect of modern marketing.
6,681+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Understanding Display Advertising: An overview of display ads, their importance, and how they fit into a comprehensive marketing strategy.
• Targeting and Retargeting: Techniques for identifying and reaching specific audiences, including programmatic advertising and remarketing.
• Creative Development: Best practices for designing effective display ads, including concepts such as visual hierarchy, color theory, and typography.
• Data Analysis and Optimization: Methods for measuring and improving the performance of display ad campaigns, including tracking key metrics and A/B testing.
• Ad Formats and Placements: An examination of different ad formats (e.g. banner, native, video) and placements (e.g. in-app, desktop, mobile) and their impact on campaign performance.
• Brand Safety and Fraud Prevention: Strategies for ensuring ads are placed in brand-safe environments and protecting against ad fraud.
• Privacy and Compliance: Understanding the legal and ethical considerations surrounding display advertising, including data privacy laws and industry guidelines.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate