Certificate in Display Ad Metrics: Data-Driven Analysis

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The Certificate in Display Ad Metrics: Data-Driven Analysis is a crucial course for professionals seeking to enhance their digital marketing skills. This program focuses on data-driven display ad analysis, an essential aspect of modern marketing campaigns.

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In today's data-centric world, understanding display ad metrics is vital for effective campaign management and evaluation. This course equips learners with the skills to analyze, interpret, and apply these metrics, leading to improved campaign performance and better decision-making. The course covers key topics such as viewability, brand safety, ad fraud, and cross-device tracking. By completing this program, learners will be able to demonstrate their expertise in display ad metrics, making them more attractive to potential employers and increasing their value in the job market. With the growing demand for digital marketing professionals, this certificate course is an excellent opportunity for learners to advance their careers and stay ahead in the competitive industry.

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โ€ข Unit 1: Introduction to Display Ad Metrics
โ€ข Unit 2: Key Performance Indicators (KPIs) in Display Advertising
โ€ข Unit 3: Impressions and Reach in Display Ad Campaigns
โ€ข Unit 4: Click-Through Rate (CTR) and Cost-Per-Click (CPC) Analysis
โ€ข Unit 5: Understanding Viewability and Ad Fraud
โ€ข Unit 6: Conversion Rate and Cost-Per-Acquisition (CPA) Metrics
โ€ข Unit 7: Attribution Models in Display Advertising
โ€ข Unit 8: Data Visualization Techniques for Display Ad Metrics
โ€ข Unit 9: A/B Testing and Optimization in Display Ad Campaigns
โ€ข Unit 10: Real-World Case Studies on Data-Driven Display Ad Analysis

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
CERTIFICATE IN DISPLAY AD METRICS: DATA-DRIVEN ANALYSIS
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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