Certificate in Display Ad Metrics: Data-Driven Analysis
-- ViewingNowThe Certificate in Display Ad Metrics: Data-Driven Analysis is a crucial course for professionals seeking to enhance their digital marketing skills. This program focuses on data-driven display ad analysis, an essential aspect of modern marketing campaigns.
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โข Unit 1: Introduction to Display Ad Metrics
โข Unit 2: Key Performance Indicators (KPIs) in Display Advertising
โข Unit 3: Impressions and Reach in Display Ad Campaigns
โข Unit 4: Click-Through Rate (CTR) and Cost-Per-Click (CPC) Analysis
โข Unit 5: Understanding Viewability and Ad Fraud
โข Unit 6: Conversion Rate and Cost-Per-Acquisition (CPA) Metrics
โข Unit 7: Attribution Models in Display Advertising
โข Unit 8: Data Visualization Techniques for Display Ad Metrics
โข Unit 9: A/B Testing and Optimization in Display Ad Campaigns
โข Unit 10: Real-World Case Studies on Data-Driven Display Ad Analysis
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