Global Certificate in Advertiser Lifetime Value
-- ViewingNowThe Global Certificate in Advertiser Lifetime Value course is a comprehensive program that focuses on the crucial metric of Advertiser Lifetime Value (ALTV). This course is essential for marketing professionals who want to understand and optimize their customer acquisition strategies.
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⢠Unit 1: Introduction to Advertiser Lifetime Value (ALTV)
⢠Unit 2: Understanding Customer Lifetime Value (CLTV)
⢠Unit 3: The Relationship between ALTV and CLTV
⢠Unit 4: Metrics and KPIs for Measuring ALTV
⢠Unit 5: Data Analysis for ALTV Calculation
⢠Unit 6: Strategies to Optimize ALTV
⢠Unit 7: Customer Segmentation and ALTV
⢠Unit 8: ALTV in Cross-Channel Marketing
⢠Unit 9: Case Studies on Successful ALTV Strategies
⢠Unit 10: Future Trends and Predictions for ALTV
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