Global Certificate in Advertiser Lifetime Value
-- ViewingNowThe Global Certificate in Advertiser Lifetime Value course is a comprehensive program that focuses on the crucial metric of Advertiser Lifetime Value (ALTV). This course is essential for marketing professionals who want to understand and optimize their customer acquisition strategies.
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โข Unit 1: Introduction to Advertiser Lifetime Value (ALTV)
โข Unit 2: Understanding Customer Lifetime Value (CLTV)
โข Unit 3: The Relationship between ALTV and CLTV
โข Unit 4: Metrics and KPIs for Measuring ALTV
โข Unit 5: Data Analysis for ALTV Calculation
โข Unit 6: Strategies to Optimize ALTV
โข Unit 7: Customer Segmentation and ALTV
โข Unit 8: ALTV in Cross-Channel Marketing
โข Unit 9: Case Studies on Successful ALTV Strategies
โข Unit 10: Future Trends and Predictions for ALTV
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