Global Certificate in Display Ad Trends: Industry Insights

• Display Advertising Fundamentals: Understanding the basics of display ads, including formats, targeting options, and key players in the industry. • Programmatic Advertising: Exploring the rise of programmatic advertising, its benefits, and how it impacts the display ad landscape. • Display Ad Trends: Examining current and emerging trends in display advertising, such as native advertising, rich media, and dynamic creative optimization. • Data-Driven Advertising: Delving into the use of data in display advertising, including data management platforms (DMPs), audience segmentation, and attribution modeling. • Cross-Device Advertising: Exploring the challenges and opportunities of cross-device advertising, including targeting, tracking, and measurement. • Ad Fraud and Viewability: Understanding the impact of ad fraud and viewability on display advertising, and strategies for combating these issues. • Privacy and Compliance: Examining the legal and ethical considerations surrounding display advertising, including privacy regulations, data protection, and ad disclosures. • Emerging Ad Formats: Exploring new and emerging ad formats, such as augmented reality (AR) and virtual reality (VR), and their potential impact on display advertising.