Global Certificate in Display Ad Trends: Industry Insights
-- ViewingNowThe Global Certificate in Display Ad Trends: Industry Insights is a valuable course designed to equip learners with essential skills and knowledge in the rapidly evolving display ad industry. This certificate course focuses on the latest trends, technologies, and best practices, making it highly relevant for professionals looking to stay ahead in the competitive digital marketing landscape.
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โข Display Advertising Fundamentals: Understanding the basics of display ads, including formats, targeting options, and key players in the industry. โข Programmatic Advertising: Exploring the rise of programmatic advertising, its benefits, and how it impacts the display ad landscape. โข Display Ad Trends: Examining current and emerging trends in display advertising, such as native advertising, rich media, and dynamic creative optimization. โข Data-Driven Advertising: Delving into the use of data in display advertising, including data management platforms (DMPs), audience segmentation, and attribution modeling. โข Cross-Device Advertising: Exploring the challenges and opportunities of cross-device advertising, including targeting, tracking, and measurement. โข Ad Fraud and Viewability: Understanding the impact of ad fraud and viewability on display advertising, and strategies for combating these issues. โข Privacy and Compliance: Examining the legal and ethical considerations surrounding display advertising, including privacy regulations, data protection, and ad disclosures. โข Emerging Ad Formats: Exploring new and emerging ad formats, such as augmented reality (AR) and virtual reality (VR), and their potential impact on display advertising.
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