Certificate in Display Ads Performance Metrics: Results Analysis
-- ViewingNowThe Certificate in Display Ads Performance Metrics: Results Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the ever-evolving digital advertising landscape. This course focuses on the importance of data-driven decision-making and delves into critical performance metrics for display ads, enabling learners to analyze and optimize campaigns effectively.
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⢠Understanding Display Ad Metrics:
This unit will cover the essential metrics used in display advertising such as impressions, reach, frequency, click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
⢠Setting Up Display Ad Campaigns:
This unit will discuss the process of setting up display ad campaigns, including selecting target audiences, choosing ad formats, and setting budgets and bids.
⢠Analyzing Display Ad Performance:
This unit will teach learners how to analyze the performance of their display ad campaigns using tools such as Google Analytics and third-party ad servers.
⢠Optimizing Display Ad Campaigns:
This unit will cover strategies for optimizing display ad campaigns, including A/B testing, bid adjustments, and audience targeting.
⢠Understanding Attribution Models:
This unit will explain the different attribution models used in display advertising, including last-click, first-click, and linear attribution.
⢠Measuring Return on Investment (ROI):
This unit will teach learners how to calculate the ROI of their display ad campaigns, taking into account metrics such as revenue, cost per conversion, and lifetime value.
⢠Analyzing Competitor Display Ads:
This unit will discuss how to analyze the display ad campaigns of competitors, including analyzing their targeting strategies, ad formats, and messaging.
⢠Understanding Viewability and Fraud:
This unit will explain the concepts of viewability and ad fraud, including how to measure and mitigate them in display ad campaigns.
⢠Best Practices for Display Ad Results Analysis:
This unit will provide learners with best practices for analyzing display ad results, including tips for visualizing data, setting benchmarks, and communicating insights to stakeholders.
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