Certificate in Display Ads Performance Metrics: Results Analysis
-- ViewingNowThe Certificate in Display Ads Performance Metrics: Results Analysis is a comprehensive course designed to empower learners with the essential skills needed to excel in the ever-evolving digital advertising landscape. This course focuses on the importance of data-driven decision-making and delves into critical performance metrics for display ads, enabling learners to analyze and optimize campaigns effectively.
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โข Understanding Display Ad Metrics:
This unit will cover the essential metrics used in display advertising such as impressions, reach, frequency, click-through rate (CTR), conversion rate, and cost per acquisition (CPA).
โข Setting Up Display Ad Campaigns:
This unit will discuss the process of setting up display ad campaigns, including selecting target audiences, choosing ad formats, and setting budgets and bids.
โข Analyzing Display Ad Performance:
This unit will teach learners how to analyze the performance of their display ad campaigns using tools such as Google Analytics and third-party ad servers.
โข Optimizing Display Ad Campaigns:
This unit will cover strategies for optimizing display ad campaigns, including A/B testing, bid adjustments, and audience targeting.
โข Understanding Attribution Models:
This unit will explain the different attribution models used in display advertising, including last-click, first-click, and linear attribution.
โข Measuring Return on Investment (ROI):
This unit will teach learners how to calculate the ROI of their display ad campaigns, taking into account metrics such as revenue, cost per conversion, and lifetime value.
โข Analyzing Competitor Display Ads:
This unit will discuss how to analyze the display ad campaigns of competitors, including analyzing their targeting strategies, ad formats, and messaging.
โข Understanding Viewability and Fraud:
This unit will explain the concepts of viewability and ad fraud, including how to measure and mitigate them in display ad campaigns.
โข Best Practices for Display Ad Results Analysis:
This unit will provide learners with best practices for analyzing display ad results, including tips for visualizing data, setting benchmarks, and communicating insights to stakeholders.
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