Executive Development Programme in Sales Techniques: Persuasive Strategies
-- ViewingNowThe Executive Development Programme in Sales Techniques: Persuasive Strategies certificate course is a comprehensive training program designed to enhance the sales skills of professionals. This course emphasizes the importance of persuasive communication, relationship-building, and consultative selling in today's competitive business landscape.
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⢠Unit 1: Introduction to Sales Techniques: Understanding the fundamentals of sales, including the sales process, buyer behavior, and the role of persuasion in sales.
⢠Unit 2: Building Rapport: Developing trust and rapport with potential customers, including active listening, body language, and empathy.
⢠Unit 3: Identifying Customer Needs: Using consultative selling techniques to uncover customer needs, preferences, and pain points.
⢠Unit 4: Product Knowledge: Developing a deep understanding of the product or service being sold, including features, benefits, and competitive differentiators.
⢠Unit 5: Crafting a Compelling Value Proposition: Creating a clear, concise, and compelling value proposition that resonates with potential customers.
⢠Unit 6: Overcoming Objections: Identifying common sales objections and developing effective strategies for addressing them.
⢠Unit 7: Closing Techniques: Using proven closing techniques to close more sales, including the assumptive close, the alternative choice close, and the summary close.
⢠Unit 8: Building Long-Term Relationships: Developing strategies for building long-term relationships with customers, including follow-up strategies and customer loyalty programs.
⢠Unit 9: Leveraging Technology: Exploring the latest sales technologies and tools, including customer relationship management (CRM) systems, sales intelligence platforms, and social selling techniques.
⢠Unit 10: Ethical Selling: Understanding the ethical considerations of sales, including building trust, avoiding manipulative tactics, and maintaining transparency throughout the sales process.
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