Executive Development Programme in Sales Techniques: Persuasive Strategies

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The Executive Development Programme in Sales Techniques: Persuasive Strategies certificate course is a comprehensive training program designed to enhance the sales skills of professionals. This course emphasizes the importance of persuasive communication, relationship-building, and consultative selling in today's competitive business landscape.

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About this course

With the growing demand for skilled sales professionals across industries, this course provides learners with essential skills to excel in their sales careers. It equips learners with advanced sales techniques, negotiation strategies, and customer relationship management tools to drive sales performance and revenue growth. By completing this course, learners will gain a deep understanding of the sales process, from lead generation to closing deals. They will also develop the ability to communicate effectively, build rapport with clients, and deliver compelling sales presentations. These skills are crucial for career advancement and will help learners stand out in the job market.

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Course Details

Unit 1: Introduction to Sales Techniques: Understanding the fundamentals of sales, including the sales process, buyer behavior, and the role of persuasion in sales.

Unit 2: Building Rapport: Developing trust and rapport with potential customers, including active listening, body language, and empathy.

Unit 3: Identifying Customer Needs: Using consultative selling techniques to uncover customer needs, preferences, and pain points.

Unit 4: Product Knowledge: Developing a deep understanding of the product or service being sold, including features, benefits, and competitive differentiators.

Unit 5: Crafting a Compelling Value Proposition: Creating a clear, concise, and compelling value proposition that resonates with potential customers.

Unit 6: Overcoming Objections: Identifying common sales objections and developing effective strategies for addressing them.

Unit 7: Closing Techniques: Using proven closing techniques to close more sales, including the assumptive close, the alternative choice close, and the summary close.

Unit 8: Building Long-Term Relationships: Developing strategies for building long-term relationships with customers, including follow-up strategies and customer loyalty programs.

Unit 9: Leveraging Technology: Exploring the latest sales technologies and tools, including customer relationship management (CRM) systems, sales intelligence platforms, and social selling techniques.

Unit 10: Ethical Selling: Understanding the ethical considerations of sales, including building trust, avoiding manipulative tactics, and maintaining transparency throughout the sales process.

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN SALES TECHNIQUES: PERSUASIVE STRATEGIES
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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